Zappos way
by admin
There’s a lot of buzz these days about social media and „integration marketing”. Our belief is that as unsexy and low-tech as it may sound, the telephone is one of the best branding devices out there. You have the customer’s undivided attention for five or 10 minutes, and if you get the interaction right, the customer remembers the experience for a very long time and tells his or her friends about it.
Tony Hsieh – CEO of Zappos about customer service