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	<title>paweł jurczyński stream &#187; zappos</title>
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		<title>Zappos way</title>
		<link>http://www.paweljurczynski.pl/2010/07/26/zappos-way/</link>
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		<pubDate>Mon, 26 Jul 2010 20:09:40 +0000</pubDate>
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				<category><![CDATA[marketing]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[zappos]]></category>

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		<description><![CDATA[There&#8217;s a lot of buzz these days about social media and &#8222;integration marketing&#8221;. Our belief is that as unsexy and low-tech as it may sound, the telephone is one of the best branding devices out there. You have the customer&#8217;s undivided attention for five or 10 minutes, and if you get the interaction right, the [...]]]></description>
			<content:encoded><![CDATA[<p>There&#8217;s a lot of buzz these days about social media and &#8222;integration marketing&#8221;. Our belief is that as unsexy and low-tech as it may sound, the telephone is one of the best branding devices out there. You have the customer&#8217;s undivided attention for five or 10 minutes, and if you get the interaction right, the customer remembers the experience for a very long time and tells  his or her friends about it.</p>
<p>Tony Hsieh &#8211; CEO of Zappos about customer service</p>
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